A conceptual framework for an oral cancer awareness campaign in Northern Germany - Challenges in campaign development and assessment.
Identifieur interne : 000646 ( Main/Exploration ); précédent : 000645; suivant : 000647A conceptual framework for an oral cancer awareness campaign in Northern Germany - Challenges in campaign development and assessment.
Auteurs : E. Baumann [Allemagne] ; M. Koller [Allemagne] ; H-J Wenz [Allemagne] ; J. Wiltfang [Allemagne] ; K. Hertrampf [Allemagne]Source :
- Community dental health [ 0265-539X ] ; 2019.
Descripteurs français
- KwdFr :
- MESH :
- diagnostic : Tumeurs de la bouche.
- prévention et contrôle : Tumeurs de la bouche.
- Allemagne, Connaissances, attitudes et pratiques en santé, Humains, Incidence, Mass-médias, Promotion de la santé.
- Wicri :
- geographic : Allemagne.
English descriptors
- KwdEn :
- MESH :
- geographic : Germany.
- diagnosis : Mouth Neoplasms.
- prevention & control : Mouth Neoplasms.
- Health Knowledge, Attitudes, Practice, Health Promotion, Humans, Incidence, Mass Media, Outcome Assessment, Health Care.
Abstract
Initial impetus for action: Oral cancer is still an underestimated disease in terms of incidence as well as mortality rates; it requires urgent prevention and early detection. At present, there is no best-practice systematic approach to raising awareness and informing the public about about this type of cancer in Germany. This article describes a framework that covers the significant stages of conceptual development and campaign design to promote oral cancer awareness in Germany. Solution: The challenges of the development, as well as evaluation of an oral cancer awareness campaign are shared in this article. Four key stages of the campaign are defined: (1) mass media, (2) target groups, (3) health care professionals, and (4) epidemiology. For each section, the following levels of assessment are proposed: (a) campaign development (formative assessment), (b) controlling and optimising campaign implementation (process assessment) and (c) measuring outcomes (summative assessment). Outcome: A process-oriented assessment concept for each of the four campaign sections was developed and merged to form a matrix, which includes each of the above sections regarding the prevention and early detection of oral cancer, as well as the three stages of campaign assessment. Future implications and learning points: The conceptual framework demonstrated that systematic planning and evaluation of different components helped to describe and evaluate an oral cancer campaign: For future campaigns, the use of a matrix covering different campaign targets as well as the entire campaign process, is recommended as a basis for campaign design and evaluation.
DOI: 10.1922/CDH_4300Baumann06
PubMed: 31436926
Affiliations:
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Baumann</name><affiliation wicri:level="1"><nlm:affiliation>Department of Journalism and Communication Research, Hannover University of Music, Drama, and Media, Germany.</nlm:affiliation><country xml:lang="fr">Allemagne</country><wicri:regionArea>Department of Journalism and Communication Research, Hannover University of Music, Drama, and Media</wicri:regionArea><wicri:noRegion>and Media</wicri:noRegion><wicri:noRegion>and Media</wicri:noRegion><wicri:noRegion>and Media</wicri:noRegion></affiliation></author><author><name sortKey="Koller, M" sort="Koller, M" uniqKey="Koller M" first="M" last="Koller">M. Koller</name><affiliation wicri:level="1"><nlm:affiliation>Centre for Clinical Studies, University Medical Centre Regensburg, Germany.</nlm:affiliation><country xml:lang="fr">Allemagne</country><wicri:regionArea>Centre for Clinical Studies, University Medical Centre Regensburg</wicri:regionArea><wicri:noRegion>University Medical Centre Regensburg</wicri:noRegion><wicri:noRegion>University Medical Centre Regensburg</wicri:noRegion><wicri:noRegion>University Medical Centre Regensburg</wicri:noRegion></affiliation></author><author><name sortKey="Wenz, H J" sort="Wenz, H J" uniqKey="Wenz H" first="H-J" last="Wenz">H-J Wenz</name><affiliation wicri:level="1"><nlm:affiliation>Clinic of Prosthodontics, Propaedeutics and Dental Materials, University Hospital Schleswig-Holstein, Campus Kiel, Germany.</nlm:affiliation><country xml:lang="fr">Allemagne</country><wicri:regionArea>Clinic of Prosthodontics, Propaedeutics and Dental Materials, University Hospital Schleswig-Holstein, Campus Kiel</wicri:regionArea><wicri:noRegion>Campus Kiel</wicri:noRegion><wicri:noRegion>Campus Kiel</wicri:noRegion><wicri:noRegion>Campus Kiel</wicri:noRegion></affiliation></author><author><name sortKey="Wiltfang, J" sort="Wiltfang, J" uniqKey="Wiltfang J" first="J" last="Wiltfang">J. Wiltfang</name><affiliation wicri:level="1"><nlm:affiliation>Clinic of Oral and Maxillofacial Surgery, University Hospital Schleswig-Holstein, Campus Kiel, Germany.</nlm:affiliation><country xml:lang="fr">Allemagne</country><wicri:regionArea>Clinic of Oral and Maxillofacial Surgery, University Hospital Schleswig-Holstein, Campus Kiel</wicri:regionArea><wicri:noRegion>Campus Kiel</wicri:noRegion><wicri:noRegion>Campus Kiel</wicri:noRegion><wicri:noRegion>Campus Kiel</wicri:noRegion></affiliation></author><author><name sortKey="Hertrampf, K" sort="Hertrampf, K" uniqKey="Hertrampf K" first="K" last="Hertrampf">K. Hertrampf</name><affiliation wicri:level="1"><nlm:affiliation>Clinic of Oral and Maxillofacial Surgery, University Hospital Schleswig-Holstein, Campus Kiel, Germany.</nlm:affiliation><country xml:lang="fr">Allemagne</country><wicri:regionArea>Clinic of Oral and Maxillofacial Surgery, University Hospital Schleswig-Holstein, Campus Kiel</wicri:regionArea><wicri:noRegion>Campus Kiel</wicri:noRegion><wicri:noRegion>Campus Kiel</wicri:noRegion><wicri:noRegion>Campus Kiel</wicri:noRegion></affiliation></author></analytic><series><title level="j">Community dental health</title><idno type="ISSN">0265-539X</idno><imprint><date when="2019" type="published">2019</date></imprint></series></biblStruct></sourceDesc></fileDesc><profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>Germany (MeSH)</term><term>Health Knowledge, Attitudes, Practice (MeSH)</term><term>Health Promotion (MeSH)</term><term>Humans (MeSH)</term><term>Incidence (MeSH)</term><term>Mass Media (MeSH)</term><term>Mouth Neoplasms (diagnosis)</term><term>Mouth Neoplasms (prevention & control)</term><term>Outcome Assessment, Health Care (MeSH)</term></keywords><keywords scheme="KwdFr" xml:lang="fr"><term>Allemagne (MeSH)</term><term>Connaissances, attitudes et pratiques en santé (MeSH)</term><term>Humains (MeSH)</term><term>Incidence (MeSH)</term><term>Mass-médias (MeSH)</term><term>Promotion de la santé (MeSH)</term><term>Tumeurs de la bouche (diagnostic)</term><term>Tumeurs de la bouche (prévention et contrôle)</term></keywords><keywords scheme="MESH" type="geographic" xml:lang="en"><term>Germany</term></keywords><keywords scheme="MESH" qualifier="diagnosis" xml:lang="en"><term>Mouth Neoplasms</term></keywords><keywords scheme="MESH" qualifier="diagnostic" xml:lang="fr"><term>Tumeurs de la bouche</term></keywords><keywords scheme="MESH" qualifier="prevention & control" xml:lang="en"><term>Mouth Neoplasms</term></keywords><keywords scheme="MESH" qualifier="prévention et contrôle" xml:lang="fr"><term>Tumeurs de la bouche</term></keywords><keywords scheme="MESH" xml:lang="en"><term>Health Knowledge, Attitudes, Practice</term><term>Health Promotion</term><term>Humans</term><term>Incidence</term><term>Mass Media</term><term>Outcome Assessment, Health Care</term></keywords><keywords scheme="MESH" xml:lang="fr"><term>Allemagne</term><term>Connaissances, attitudes et pratiques en santé</term><term>Humains</term><term>Incidence</term><term>Mass-médias</term><term>Promotion de la santé</term></keywords><keywords scheme="Wicri" type="geographic" xml:lang="fr"><term>Allemagne</term></keywords></textClass></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">Initial impetus for action: Oral cancer is still an underestimated disease in terms of incidence as well as mortality rates; it requires urgent prevention and early detection. At present, there is no best-practice systematic approach to raising awareness and informing the public about about this type of cancer in Germany. This article describes a framework that covers the significant stages of conceptual development and campaign design to promote oral cancer awareness in Germany. Solution: The challenges of the development, as well as evaluation of an oral cancer awareness campaign are shared in this article. Four key stages of the campaign are defined: (1) mass media, (2) target groups, (3) health care professionals, and (4) epidemiology. For each section, the following levels of assessment are proposed: (a) campaign development (formative assessment), (b) controlling and optimising campaign implementation (process assessment) and (c) measuring outcomes (summative assessment). Outcome: A process-oriented assessment concept for each of the four campaign sections was developed and merged to form a matrix, which includes each of the above sections regarding the prevention and early detection of oral cancer, as well as the three stages of campaign assessment. Future implications and learning points: The conceptual framework demonstrated that systematic planning and evaluation of different components helped to describe and evaluate an oral cancer campaign: For future campaigns, the use of a matrix covering different campaign targets as well as the entire campaign process, is recommended as a basis for campaign design and evaluation.</div></front></TEI><pubmed><MedlineCitation Status="MEDLINE" IndexingMethod="Curated" Owner="NLM"><PMID Version="1">31436926</PMID><DateCompleted><Year>2019</Year><Month>10</Month><Day>07</Day></DateCompleted><DateRevised><Year>2019</Year><Month>12</Month><Day>10</Day></DateRevised><Article PubModel="Electronic"><Journal><ISSN IssnType="Print">0265-539X</ISSN><JournalIssue CitedMedium="Print"><Volume>36</Volume><Issue>3</Issue><PubDate><Year>2019</Year><Month>Aug</Month><Day>29</Day></PubDate></JournalIssue><Title>Community dental health</Title><ISOAbbreviation>Community Dent Health</ISOAbbreviation></Journal><ArticleTitle>A conceptual framework for an oral cancer awareness campaign in Northern Germany - Challenges in campaign development and assessment.</ArticleTitle><Pagination><MedlinePgn>181-186</MedlinePgn></Pagination><ELocationID EIdType="doi" ValidYN="Y">10.1922/CDH_4300Baumann06</ELocationID><Abstract><AbstractText>Initial impetus for action: Oral cancer is still an underestimated disease in terms of incidence as well as mortality rates; it requires urgent prevention and early detection. At present, there is no best-practice systematic approach to raising awareness and informing the public about about this type of cancer in Germany. This article describes a framework that covers the significant stages of conceptual development and campaign design to promote oral cancer awareness in Germany. Solution: The challenges of the development, as well as evaluation of an oral cancer awareness campaign are shared in this article. Four key stages of the campaign are defined: (1) mass media, (2) target groups, (3) health care professionals, and (4) epidemiology. For each section, the following levels of assessment are proposed: (a) campaign development (formative assessment), (b) controlling and optimising campaign implementation (process assessment) and (c) measuring outcomes (summative assessment). Outcome: A process-oriented assessment concept for each of the four campaign sections was developed and merged to form a matrix, which includes each of the above sections regarding the prevention and early detection of oral cancer, as well as the three stages of campaign assessment. Future implications and learning points: The conceptual framework demonstrated that systematic planning and evaluation of different components helped to describe and evaluate an oral cancer campaign: For future campaigns, the use of a matrix covering different campaign targets as well as the entire campaign process, is recommended as a basis for campaign design and evaluation.</AbstractText><CopyrightInformation>Copyright© 2019 Dennis Barber Ltd.</CopyrightInformation></Abstract><AuthorList CompleteYN="Y"><Author ValidYN="Y"><LastName>Baumann</LastName><ForeName>E</ForeName><Initials>E</Initials><AffiliationInfo><Affiliation>Department of Journalism and Communication Research, Hannover University of Music, Drama, and Media, Germany.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Koller</LastName><ForeName>M</ForeName><Initials>M</Initials><AffiliationInfo><Affiliation>Centre for Clinical Studies, University Medical Centre Regensburg, Germany.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Wenz</LastName><ForeName>H-J</ForeName><Initials>HJ</Initials><AffiliationInfo><Affiliation>Clinic of Prosthodontics, Propaedeutics and Dental Materials, University Hospital Schleswig-Holstein, Campus Kiel, Germany.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Wiltfang</LastName><ForeName>J</ForeName><Initials>J</Initials><AffiliationInfo><Affiliation>Clinic of Oral and Maxillofacial Surgery, University Hospital Schleswig-Holstein, Campus Kiel, Germany.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Hertrampf</LastName><ForeName>K</ForeName><Initials>K</Initials><AffiliationInfo><Affiliation>Clinic of Oral and Maxillofacial Surgery, University Hospital Schleswig-Holstein, Campus Kiel, Germany.</Affiliation></AffiliationInfo></Author></AuthorList><Language>eng</Language><PublicationTypeList><PublicationType UI="D016428">Journal Article</PublicationType></PublicationTypeList><ArticleDate DateType="Electronic"><Year>2019</Year><Month>08</Month><Day>29</Day></ArticleDate></Article><MedlineJournalInfo><Country>England</Country><MedlineTA>Community Dent Health</MedlineTA><NlmUniqueID>8411261</NlmUniqueID><ISSNLinking>0265-539X</ISSNLinking></MedlineJournalInfo><CitationSubset>D</CitationSubset><CitationSubset>IM</CitationSubset><MeshHeadingList><MeshHeading><DescriptorName UI="D005858" MajorTopicYN="N" Type="Geographic">Germany</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D007722" MajorTopicYN="Y">Health Knowledge, Attitudes, Practice</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D006293" MajorTopicYN="Y">Health Promotion</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D006801" MajorTopicYN="N">Humans</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D015994" MajorTopicYN="N">Incidence</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D008402" MajorTopicYN="Y">Mass Media</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D009062" MajorTopicYN="Y">Mouth Neoplasms</DescriptorName><QualifierName UI="Q000175" MajorTopicYN="N">diagnosis</QualifierName><QualifierName UI="Q000517" MajorTopicYN="N">prevention & control</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D017063" MajorTopicYN="N">Outcome Assessment, Health Care</DescriptorName></MeshHeading></MeshHeadingList><KeywordList Owner="NOTNLM"><Keyword MajorTopicYN="N">Oral cancer</Keyword><Keyword MajorTopicYN="N">campaign awareness</Keyword><Keyword MajorTopicYN="N">early detection</Keyword><Keyword MajorTopicYN="N">evaluation framework</Keyword><Keyword MajorTopicYN="N">public</Keyword></KeywordList></MedlineCitation><PubmedData><History><PubMedPubDate PubStatus="pubmed"><Year>2019</Year><Month>8</Month><Day>23</Day><Hour>6</Hour><Minute>0</Minute></PubMedPubDate><PubMedPubDate PubStatus="medline"><Year>2019</Year><Month>10</Month><Day>8</Day><Hour>6</Hour><Minute>0</Minute></PubMedPubDate><PubMedPubDate PubStatus="entrez"><Year>2019</Year><Month>8</Month><Day>23</Day><Hour>6</Hour><Minute>0</Minute></PubMedPubDate></History><PublicationStatus>epublish</PublicationStatus><ArticleIdList><ArticleId IdType="pubmed">31436926</ArticleId><ArticleId IdType="doi">10.1922/CDH_4300Baumann06</ArticleId></ArticleIdList></PubmedData></pubmed><affiliations><list><country><li>Allemagne</li></country></list><tree><country name="Allemagne"><noRegion><name sortKey="Baumann, E" sort="Baumann, E" uniqKey="Baumann E" first="E" last="Baumann">E. Baumann</name></noRegion><name sortKey="Hertrampf, K" sort="Hertrampf, K" uniqKey="Hertrampf K" first="K" last="Hertrampf">K. Hertrampf</name><name sortKey="Koller, M" sort="Koller, M" uniqKey="Koller M" first="M" last="Koller">M. Koller</name><name sortKey="Wenz, H J" sort="Wenz, H J" uniqKey="Wenz H" first="H-J" last="Wenz">H-J Wenz</name><name sortKey="Wiltfang, J" sort="Wiltfang, J" uniqKey="Wiltfang J" first="J" last="Wiltfang">J. Wiltfang</name></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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